THE BLADE BUILDING, READING BY SHEPPARD ROBSON
Oh god, it's an icon! Just when you thought it was safe to reenter architecture on the grounds that noone can afford iconic office buildings any more, the Blade arrives. They couldn't afford to do an iconic building either, so they just used some left over cladding panels to give the building a ridiculous Hoxton fin haircut. I think the Blade theme might be a reference to Reading's claim to fame as the stabbing capital of the UK. I've only seen this from the train, admittedly, so I might be missing something about the subtle relationship the building has with the public realm. But I doubt it. Here's the back: I hate it when towns get shat on by a terrible commercial architect from London selling some inane, poncey form and calling it design. This is not architecture, it's bad branding crossed with floorplate.