VISION@SEABRAES, DUNDEE BY KEPPIE DESIGN
This project is actually a conversion of an old jute factory in Dundee into part of a digital media park. Park, in this context, presumably referring to the car park. I mention that it's a conversion so you understand that Keppie probably had many limits on what they could do, constraints that held them back from really fulfilling their ambitions for the project. The biggest constraint of all is their COMPLETE LACK OF ABILITY TO DRAW A SHAPE THAT ANYONE MIGHT LIKE. Here's a closeup of the facade: It's tricky to know exactly what they were going for with the big viridian panels (solar cells, I think) with their slopey, 1970s-album-cover forms and the equally bizarre lozenge shaped windows. I think they're going for a, you know, dynamic, media, digital, new media kind of thing, which, to Keppie, means some sloping bits. It's just fucking undignified. Like a middle-aged person trying to rap. I think what finally does it is the combination of these pretentious, silly, ...